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AddReport: GM struggling to market fuel efficient turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well-regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?

77Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?

40GM investing $500 million in next-gen Ecotec engines

Building cars is expensive, and many of the priciest bits of technology driving research and development costs are wrapped up in the powertrain. Therefore it's not particularly surprising to hear that General Motors has just announced a $494 million investment to build the next generation of Ecotec engines.

AddGM investing $500 million in next-gen Ecotec engines, fuel efficiency highlighted

Building cars is expensive, and many of the single priciest bits of technology driving research and development costs are wrapped up in the automobile's powertrain. Therefore, it's not particularly surprising to hear that General Motors has just announced a $494 million investment to build the next generation of Ecotec engines. Says Denise Johnson, vice president of labor relations at General Motors:

28Fisker Karma to use GM's 2.0-liter turbo'd four

Click above for high-res gallery of the Fisker Karma

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