gm brand czars


Rumormill: GMC brand getting the axe?

This has been a big year for GM's organization alignment, with President Fritz Henderson opening up about the brand issue snafu and the appointment of four brand czars. HUMMER was meant to join forces with Cadillac and Saab in a premium channel, but while HUMMER is still in the family, it's apparently been put out on the lawn. GM Inside News (GMI) reports that GM is treating HUMMER as a goner, saying that the H4 program is on life support for handover to the next buyer, and the H3 GMT-700 program is kaput. The bigger hearsay is that GM's board ... Read more →

GM appoints four "brand czars" as part of realignment plan Noah Joseph

General Motors is on a campaign to streamline and cut through red tape, and to that end is changing the management structure of its brands. As of June 1, GM is establishing four new "brand czars" who ...

Rumormill: GMC brand getting the axe? 1 year ago on Autoblog

This has been a big year for GM's organization alignment, with President Fritz Henderson opening up about the brand issue snafu and the appointment of four brand czars. HUMMER was meant to join forces with Cadillac and Saab in a premium channel, but while HUMMER is still in the family, it's ...

GM appoints four "brand czars" as part of realignment plan 1 year ago on Autoblog

General Motors is on a campaign to streamline and cut through red tape, and to that end is changing the management structure of its brands. As of June 1, GM is establishing four new "brand czars" who will have increased control over their products and be responsible for their divisions' successes ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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