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    Report: Ewanick's crafty budgeting, Farley Award, led to ousting

    In the end it doesn't really matter, as Joel Ewanick is no longer working at General Motors. But curiosity over what led to his departure is still keen, and this latest story from Bloomberg offers further insight into the situation. While we all know that Ewanick was something of a rogue within ...

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    Report: Global Marketing Chief Joel Ewanick leaves GM

    General Motors Global Marketing Chief Joel Ewanick is no longer with the company. A press release issued by GM states that Ewanick had "elected to resign immediately," while a report by Automotive News claims he was dismissed, with GM spokesman Greg Martin commenting, "He failed to meet the ...

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    Report: GM heading back to Super Bowl with new ad

    Due to the whole bankruptcy/bailout saga, it's been awhile since we've seen General Motors advertise during the Super Bowl. That may change next year, though. According to Automotive News, the company seeks a return to pre-bankruptcy ad-spending levels by upping this year's budget three to five ...

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    Chevrolet follows Cadillac into the advertising agency review breach

    Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking to ...

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    What's Worth What? AdAge looks at values of automakers' marketing accounts

    Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...

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    Autoblog Podcast #146 - WSG Corvette racer Johnny O'Connell!

    Click above for the Autoblog Podcast in iTunes, RSS or listen now!
    Episode #146 of the Autoblog Podcast puts Chris, Sam, and Dan in fast company, talking to Corvette racer Johnny O'Connell. Johnny's heading out to run the Petit LeMans, but he took some time to chat with us first. Once the crew ...

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    Detroit 3 given naming rights to Comerica Park fountain for free

    There is no place in the country that's hurting more right now than Detroit and the state of Michigan. The mitten has lost hundreds of thousands of high paying auto jobs, and General Motors and Chrysler have resorted government loans just to stay in business. Detroit Tigers owner Mike Ilitch knows ...

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    GM dealers will need to bear heavy advertising burden

    General Motors has slashed its advertising budget by 20% for 2009, according to Ed Peper, VP at Chevrolet. Still, there are at least two new products that are coming from Chevrolet this year, and both of them will need a big head start if they're going to make headway in this luke-warm market. ...


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