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AddEPA backs away from GM claim of 230 mpg for Volt

2011 Chevy Volt - Click above for high-res image gallery

AddGM's secretive "230" ad campaign gets a potential hint

The mysterious 230 campaign (or is it 23 plus a plug?) that GM is apparently running right now might have something to do with a new vehicle. While speculation is abuzz across the net, including in our previous post on the multimedia ad project, we just spotted a short note from the new GM titled: "GM President and CEO Fritz Henderson to Provide Update on 'New GM.'" Here's what it says:

AddWhat is 230? GM knows, but isn't saying...

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. What it doesn't have is an explanation. Ad Age lined up the perps behind the online assets and discovered they all have a GM connection, and GM has a news conference scheduled for August 11.

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