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It's not that General Motors doesn't want its dealer body to shift certified pre-owned Impalas, G6s, Silverados, or Sierras. GM rolled out a program to help make the used cars attractive by offering 60 month loans with a 3.9 percent interest rate between October 1st and January 5th, thus helping dealers close deals on higher-margin inventory. Just a month in, however, GM is folding up its incentive tent and going home, leaving dealers holding the bag on lots full of cars they'd bought in anticipation of selling as part of the program. GM's reason for killing the incentive program on November 3rd is a lack of credit, though the automaker plans to introduce a new certified pre-owned incentive on November 4th. In the meantime, you can likely get a lightly used example of the featured cars for a very attractive price.

[Source: Auto News - sub req]

GM pulls out early of used-car incentive, dealers not happy originally appeared on Autoblog on Sat, 01 Nov 2008 13:56:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>certified usedCertifiedUsedgeneral motors usedGeneralMotorsUsedgm used cargm used incentive programgmac financingGmacFinancingGmUsedCarGmUsedIncentiveProgramSat, 01 Nov 2008 13:56:00 EST<![CDATA[GM launches UsedCarAmbush.com to pump CPOVs]]>http://www.autoblog.com/2008/07/26/gm-launches-usedcarambush-com-to-pump-cpovs/http://www.autoblog.com/2008/07/26/gm-launches-usedcarambush-com-to-pump-cpovs/http://www.autoblog.com/2008/07/26/gm-launches-usedcarambush-com-to-pump-cpovs/#commentsFiled under: , ,



Used car sales as a profession has a rather sullied reputation. Some establishments deserve the distaste, while others work hard to take care of customers and stock their lots with good merchandise. Certified Pre-Owned vehicles are often a good bet, because they're automaker-sanctioned and undergo an extensive checklist before hitting the lot. GM is making a frontal assault on non-CPO used cars by launching UsedCarAmbush.com, expending lots of hidden camera effort and Mission: Impossible trappings to put home the point that GM's Certified Used vehicles come with a multitude of benefits.

Unfortunately, it's an epic fail, mainly because private sellers were targeted instead of shady operators. Who ever heard of a private sale offering financing, roadside assistance, or warranty? Does GM (or its agency, Mullen) really think that the guy with 8 cars on his front lawn is their sales arm's competition? It's a case of a very slick website, lots of time and money invested, but totally wrong aim. If a fuzzy-haired guy in a ratty sportcoat starts asking you about financing on that Aztek you've always regretted, punch him. That would be more compelling video than what they've got now, which is basically just private sellers getting confused with this dude's out of place questions. Press release after the jump.

[Source: GM]

Continue reading GM launches UsedCarAmbush.com to pump CPOVs

GM launches UsedCarAmbush.com to pump CPOVs originally appeared on Autoblog on Sat, 26 Jul 2008 09:02:00 EST. Please see our terms for use of feeds.

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