With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be as subtle as a car used in a scene or in the backdrop of the show, product integration is essentially a mini commercial built into show's script.
In attempt to combat car accidents and fatalities caused by distracted driving, the U.S. Department of Transportation and the Ad Council have teamed up with the hit Fox television show, Glee, to produce a pair of public service announcements aimed at younger drivers. These PSAs were introduced as a part of the "Stop the Texts. Stop the Wrecks." campaign that attempts to raise awareness to the danger of texting and driving.