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AddNext Land Rover Defender will 'have to wash its face' to gain broader appeal

Land Rover design director Gerry McGovern said in an interview with English newspaper the Shropshire Star that the next-generation Defender will need to achieve a five-fold sales increase in order to support its business case. Getting from 20,000 annual sales to 100,000 means "we have to broaden its appeal," to make it "more relevant to the modern world, lighter, more aerodynamic and more cost effective." Or, as he sums it up, "the new model will have to wash its face."

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