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When former Apple and Gap executive George Blankenship joined Tesla back in 2010, he said he was excited to be "changing the world for the better" with "some of the boldest and brightest people on the planet." Perhaps the world has been changed enough, since Blankenship left the company a few weeks ago, notes the San Jose Mercury News.

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Tesla Motors has taken on the huge challenge of reinventing the car shopping experience – while at the same time delivering what consumers are used to getting when they buy electronic products such as an iPhone. Since 2008, Tesla has opened about 25 retail stores and galleries in North America where consumers can learn about the company's all-electric offerings, and sometimes a test drive, before placing an order.

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It appears that Tesla's new $600-per-year service program for its Model S is not going over well with some of the owners and wait-listers. David Noland, a Model S reservation holder and freelance writer, has dug into it the details and clarified the one he's finding most annoying. And as it turns out, he's not the only one taking issue with the program.

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Unlike typical dealers, Tesla has a network of "stores" and "retail stores." While reservations can be made for a new Model S or Roadster at the retail store, Tesla says other versions of the store merely direct potential customers to make their reservation online. Most of these boutique-style stores are in shopping malls, and Tesla asserts that they are not sales facilities. It's an assertion with which traditional auto dealers are taking issue.

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Sure, the long-term numbers are bigger – 5,000 produced by the end of the year, 20,000 (or maybe even 30,000) in 2013 – but the immediate digits that define the Tesla Model S are quite manageable. Specifically, as of Friday, Tesla has built 50 of the luxury electric vehicles, 29 for retail customers and 21 that are destined for Tesla stores.

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The early delivery hints were spot on. Tesla's vice president of worldwide sales and ownership experience, George Blankenship, has declared June 22 – just one month away – as the day when the first Model S will be delivered. He wrote on the official Tesla blog today that, "We are ahead of schedule and can't wait to put our first Reservation Holders behind the wheel!" We're sure the buyers feel the same way.

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A week after Tesla Motors announced it would be able to deliver the first Model S in June, a month ahead of the original July release date, the startup automaker continued the good news by announcing it will start repaying the Energy Department loans it got in 2009.

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Never a company to hesitate when it comes to self-promotion, Tesla Motors has released a new video touting the upcoming Model S. Just a few minutes long, the video features Tesla's chief designer, Franz Von Holzhausen, and George Blankenship, Tesla's VP of sales and ownership experience (and former Apple retail strategist) speaking no evil about the all-electric vehicle.

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Tesla has, if nothing else, crafted a unique automobile in the Roadster. It's electric, very attractive and highly desirable. Up next, assuming all goes according to plan (a rather big assumption, granted), the Model S sedan will be equally special in the global automotive marketplace.

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Tesla has, if nothing else, crafted a unique automobile in the Roadster. It's electric, very attractive and highly desirable. Up next, assuming all goes according to plan (a rather big assumption, granted), the Model S sedan will be equally special in the global automotive marketplace.

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