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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

Jonathon Ramsey — Thu, 24 Jan 2013 18:00:00 EST

Filed under: Coupe, Sedan, Marketing/Advertising, Videos, Crossover, Hyundai

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."

The four brand new commercials are:

Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."
Team - a 30-second homage to action movies in which a young boy gathers a team to tackle the neighborhood bullies
Stuck - a 30-second ad that travels with newlyweds on a road trip in a Sonata, getting stuck behind rolling obstacles
Excited - a 30-second spot with NFL commentator Gus Johnson doing a play-by-play on the Genesis R-Spec tacking a track

The fifth spot, which has already aired, is called "Don't Tell" and you'll find it along with a press release below.

Continue reading Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video] originally appeared on Autoblog on Thu, 24 Jan 2013 18:00:00 EST. Please see our terms for use of feeds.

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2012 Hyundai Genesis priced from $34,200; new 5.0 R-Spec to start at $46,500

Steven J. Ewing — Wed, 25 May 2011 13:28:00 EST

Filed under: Car Buying, Sedan, Hyundai

2012 Hyundai Genesis 5.0 R-Spec - Click above for high-res image gallery

The 2012 Hyundai Genesis sedan is hitting dealer lots as you read this, and pricing has officially been set at $34,200, not including $850 for destination and delivery. The facelifted Genesis four-door was unveiled at the 2011 Chicago Auto Show, and though it received a minor facelift and some other small interior changes, the big news for the 2012 model year is what's under the hood.

That $34,200 price point corresponds to the base Genesis 3.8 sedan, which now uses a direct-injected 3.8-liter V6, rated at 333 horsepower and 291 pound-feet of torque - gains of 43 and 27, respectively, versus the 2011 model. A new eight-speed automatic transmission is also on tap, meaning the Genesis 3.8 will achieve up to 29 miles per gallon on the highway.

Moving up in the range, the Genesis 4.6 - $44,500 - also gets an eight-speed automatic transmission, though its V8 engine remains largely unchanged. Power ratings carry over from 2011 - 385 hp and 333 lb-ft of torque.

The 4.6 used to be the range-topping Genesis, but for 2012, Hyundai has introduced the new 5.0 R-Spec model, which, as its name suggests, is fitted with the automaker's brand new 5.0-liter direct-injected V8. Paired with an eight-speed automatic transmission, the Tau 5.0 is good for 429 hp and 376 lb-ft of torque, while still returning 16/25 mpg city/highway. The R-Spec model also features unique 19-inch wheels, sportier suspension tuning and more aggressive appearance updates. The top-shelf Genesis retails for $46,500.

Follow the jump for the full details in Hyundai's press blast.

Continue reading 2012 Hyundai Genesis priced from $34,200; new 5.0 R-Spec to start at $46,500

2012 Hyundai Genesis priced from $34,200; new 5.0 R-Spec to start at $46,500 originally appeared on Autoblog on Wed, 25 May 2011 13:28:00 EST. Please see our terms for use of feeds.

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SEMA 2009: Production Hyundai Genesis Coupe 2.0T R-Spec slips into SEMA

Frank Filipponio — Wed, 04 Nov 2009 13:40:00 EST

Filed under: Aftermarket, SEMA Show, Coupe, Performance, Hyundai

2010 Hyundai Genesis Coupe 2.0T R-Spec - Click above for high-res image gallery

If someone hadn't reread the Hyundai press release, we might have totally missed seeing the Genesis Coupe 2.0T R-Spec. Compared to the RM460 and other tuned Coupes in the booth, the R-Spec just didn't sparkle enough for us to pursue it. And perhaps that's the point.

The 2.0T R-Spec launches a tuner-friendly line of Hyundai automobiles that have all of the best performance bits without some of the frills that add weight and expense. We saw the car previewed at the Chicago Auto Show back in February, but fittingly, this was the official debut here at tuner-friendly SEMA.

With a base price of $23,750 the R-Spec is basically a 2.0T Track model with a few options deleted. It still has the track-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance summer tires, Brembo brakes and Torsen limited-slip differential, but it also gets front strut camber adjustment bolts to sharpen initial turn-in and overall responsiveness. The best thing about the R-Spec is the fact that it's showing up in dealerships across the country as we speak.

UPDATE: Hyundai has informed us that the R-Spec is 68 pounds lighter than the 2.0T Track model of the Genesis Coupe.

Gallery: SEMA 2009: Hyundai Genesis Coupe 2.0T R-Spec

SEMA 2009: Production Hyundai Genesis Coupe 2.0T R-Spec slips into SEMA originally appeared on Autoblog on Wed, 04 Nov 2009 13:40:00 EST. Please see our terms for use of feeds.

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