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70Baby boomers now buying more new cars than their children

Could it be that the automobile's luster has faded over the years, that cars have become less synonymous with youth and freedom to Generation Y? A study by the University of Michigan Transportation Research Institute clearly says yes, but that's not the whole story, Bloomberg reports. Though young people are buying fewer new cars, baby boomers, the crowd born between 1946 and 1964, are buying more new cars.

AddYoung car buyers like small cars, indifferent to MPG

When it comes to car-shopping propensity among younger drivers, look at the numbers, then look closer at the reasons behind them.

Add'Gen Y' favors hybrid over conventional powertrains by a 3-to-2 margin

Consumers in the 19-to-31-year-old age range – also known as Generation Y – favor hybrid-electric vehicles over gas-powered cars and many are willing to pay an extra $3,000 for 10 more miles per gallon of fuel economy. These numbers come from a Deloitte LLP survey that was released Thursday.

75Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age.

AddGen Y doesn't care about cars; will plug-ins attract them to buy one?

It looks like auto makers have a problem beyond the current state of the economy: Generation Y is pretty disinterested in cars and in buying vehicles and has a penchant for connected gadgets instead of vehicles. Why? The recession and increased concern over the environment are keeping teens and young adults from rushing to get their driver's license and purchasing their first vehicle. With a lot of young people unemployed and many parents facing economic hardships, the cost of car ownership is s

43REPORT: Generation Y will "redefine" automotive market, trends green and big

Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should all get used to hearing how marketers are targeting us as their current and future consumers.

AddREPORT: Generation Y will "redefine" automotive market, trends green and big

Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should all get used to hearing how marketers are targeting us as their current and future consumers.

67Generation Y continues to flummox automakers

Will the Toyota Yaris, Honda Fit and the upcoming Nissan Versa join the Buick Le Sabre and even the Toyota Camry as "Grandparent's Most Favorite Ride?" That's what analysts think about the new wave of subcompacts arriving in America. According to John Wolkonowicz, automakers are once again making the mistake that younger buyers' primary concern is cost. "This is not a meek generation. They (Generation Y) want you to see them arrive," says the Global Insight analyst. "A car is like

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