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generation y

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    Report: Baby boomers now buying more new cars than their children
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    Could it be that the automobile's luster has faded over the years, that cars have become less synonymous with youth and freedom to Generation Y? A study by the University of Michigan Transportation Research Institute clearly says yes, but that's not the whole story, Bloomberg reports. Though ...

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    Study: Scion, Mitsubishi and Mazda top brands among Gen Y buyers
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    Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age. Which manufacturers are actually doing that? According to a study conducted by ...

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    REPORT: Generation Y will "redefine" automotive market, trends green and big
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    Were you born somewhere between 1976 and the early 1990s? Are you the child of a so-called Baby Boomer? If so, you, like me, are a member of Generation Y. So, what does that mean? Well, nothing really, but it's a convenient way to classify a large chunk of the American population... and we should ...

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    Generation Y continues to flummox automakers
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    Will the Toyota Yaris, Honda Fit and the upcoming Nissan Versa join the Buick Le Sabre and even the Toyota Camry as "Grandparent's Most Favorite Ride?" That's what analysts think about the new wave of subcompacts arriving in America. According to John Wolkonowicz, automakers are once ...

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