Yes, red is the most popular vehicle color for men, and women like silver more than any other color, according to a study by iSeeCars. It's hard to make perfect sense of the study, which explores gender and its relation to vehicle color preference, but it does open a window into the minds of male and female car shoppers.
The American Journal of Public Health has published a new study on the role of gender in auto accidents. The results indicate that women are more likely to be injured than men when involved in comparable crashes. Researchers say that when wearing seat belts, female drivers have a higher risk of chest and spinal injuries.