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The 308, one of the toughest competitors in the European compact hatchback market, is getting some improvements that increase efficiency and reduce fuel consumption.

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Later this year in the UK buyers of Fiat's Bravo can pay just £300 ($595 US dollars) for the optional "Eco" pack. What's in the "Eco" Pack? The package includes low rolling resistance tires, longer gear ratios and different setting for the car's computer. All that eco-pack-goodness adds up to an improvement of 5 MPG which brings the turbo diesel Bravo to 62 MPG.

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