As smaller manufacturers look for ways to stay viable, wholly unique models are becoming a thing of the past. Will that hurt the image or experience?
Tesla Motors has often been compared to Apple. The company from Cupertino, CA with a penchant for clean design revolutionized cell phones (and, some would argue, computers), while Tesla is currently taking a sledge hammer to the automotive paradigm. It grabs our attention, then, when upper-level staff move from one firm to the other.
"Check your cell phones at the door." That's what current Ford workers and retirees will hear when they arrive at Cobo Arena in Detroit on November 27th and 28th to witness a sneak peek at their employer's lineup of vehicles extending all the way out to 2010. About 25,000 people are expected to attend six sessions Ford will be hosting, each showcasing future vehicles through the use of images, animations, short videos and actual vehicles. The idea is to restore the faith these workers and retire