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fun theory

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    Video: VW's "Fun Theory" applied to seatbelt use
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    Volkswagen created the Fun Theory two years ago, but the idea has maintained a bit of momentum. The basic premise of the theory revolves around examining if people will do the right thing, if that thing is made a bit more fun. Nevena Stojanovic from Serbia came up with a new way to put the Fun ...

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    Video: VW's Fun Theory creates a speed camera lottery
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    Volkswagen's Fun Theory speed camera lottery – Click above to watch video after the jump
    Volkwagen's Fun Theory experiments have been all about proving that people will do the right thing if you make the right thing fun to do. For instance, people threw recyclables into a bin just to hear ...

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    Video: Volkswagen puts subway riders in the fastlane
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    VW brings the fast lane to the subway – Click above to watch video after the jump
    In the manner of its Fun Theory videos from last year, Volkswagen is up to old viral hijinks again. The Fun Theory experiments were about seeing whether you could encourage people to do the right thing if you ...

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    VIDEO: Fun Theory Part 3 - VW's bottle bank arcade finds plenty of players
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    VW Fun Theory Part 3, Bottle Bank Arcade -- Click above to watch video
    VW's Fun Theory project, with its European ad agency DDB, takes on a third task to show that you can get more people to do the right thing if you make it fun. This time it's bottle recycling, and the tool used is a bin fitted ...

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    VIDEO: Fun Theory Part 2 - VW makes throwing stuff away fun
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    Click above to watch the video after the jump
    Last week we showed you how Volkswagen and ad agency DBB teamed up to get more people walking up the stairs by making them into a Goliath-sized piano. VW calls this project the Fun Theory, and its aim is to show that people will be happier to do ...

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