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Ram 1500

Is Hyundai about to repeat the mistakes of Toyota and Nissan? PickupTrucks.com reports that Hyundai has been showing off a modified Dodge Ram pickup at some consumer clinics to gauge interest in such a product. This wouldn't be the first time the Koreans have looked down this road. A midsize pickup based on the new Kia Sorento had been considered before being killed off two years ago. Tackling the full-size truck market could be an even more perilous endeavor.

Nissan never made a significant dent in the big truck segment with the six-year-old Titan. The enormous resources that Toyota has poured into the development and production of the Tundra are considered by some analysts to be one of the causes of the automaker's recent spate of quality problems and recalls. While many of Hyundai's recent introductions have done well, not everything has been a hit. The Veracruz hasn't been particularly successful in the larger CUV segment and the Genesis Coupe, while getting good reviews, is still very much a niche player against the likes of the Ford Mustang and Chevrolet Camaro.

[Source: PickupTrucks.com]

Is Hyundai really considering full-size pickup truck? originally appeared on Autoblog on Sat, 08 May 2010 21:05:00 EST. Please see our terms for use of feeds.

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The full-size truck market is going through many changes of late. New trucks introduced by GM and soon Toyota will each have a significant impact on where truck buyers spend their money in the future. What makes the full size truck buyer tick? A study released by J.D. Power might just have the answers.

Domestic truck buyers seem to have the strongest reason for buying a domestic truck. A full 48% of those surveyed stated that they wouldn't buy an import specifically because they do not want an import-branded truck. Import truck buyers feel strongly to the contrary, but only 33% stated that they would avoid a domestic for the same reason.

Some other concerns stated by the domestic truck buyers group were that they just did not like the look or design of the imports (33%) and that they didn't believe that an import-branded truck would be rugged enough (20%). Conversely, an extremely small number of them (5%) stated reliability as a concern with an import, where reliability of a domestic branded truck was very high on the list of the import truck buyer at 25%.

Full-size truck drivers are a very dedicated and brand-loyal bunch. They're savvy consumers whose opinions are often overlooked by know-it-all marketers. This survey clearly shows the strong perceptions of the group and should be given the weight it deserves by all manufacturers, domestic and import.

Read the press release after the jump.

[Source: Automotive Digest via J.D Power]

Continue reading Duh: J.D. Power finds strong loyalty among truck buyers

Duh: J.D. Power finds strong loyalty among truck buyers originally appeared on Autoblog on Mon, 04 Dec 2006 14:35:00 EST. Please see our terms for use of feeds.

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