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The idea of driving around with a glass of water on your dashboard may seem a bit ludicrous, but if Toyota told you that a single glass of water could help reduce fuel consumption by 10 percent, would the craziness of placing that glass on your dash fade away. Toyota doesn't want you to literally place a glass of water on your dash – that could get wet – instead, the company is pushing the idea that driving in such a way that your theoretical glass of water remains full would reduce

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With strict CAFE standards set at 34.1 miles per gallon by 2016, automakers have a long, tough road ahead of them. If you compare recent fuel economy increases over the past five years, the task that lies ahead is downright daunting.

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