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At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, ...
Adweek recently held its Brand Genius awards dinner at the Edison Ballroom in New York. At the event, the "10 most memorable and innovative branding efforts" were celebrated, as well as the minds behind them. Taking top honors was Chrysler Chief Marketing Officer, Olivier François, ...
In-flight wireless Internet access and e-mail is both a boon and a curse to Chrysler chief marketing officer Olivier Francois, who says he already works 20 hours a day running marketing for both Chrysler, as well as five of Fiat's brands. His frequent flight time was his last refuge to write and ...