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12What's that smell? It's a Bentley Boy

The modern Bentley Boy finally has something fitting to wear underneath his scarf and ulster: the fragrance in the Lalique for Bentley Crystal Edition or the Bentley for Men and Bentley for Men Intense scents. French crystal house Lalique designed a limited edition flacon shaped like the Flying B company mascot that contains an eau de parfum created by the French perfume house Robertet. That fragrance is "fine woody notes and exquisite leather" enhanced by orris butter. Only 999 flacons will be

21Rearview Couture: Auto air freshners are $50M business

The cash register says $50 million dollars went into the car freshener business last year – an $8 million drop from the year before – and that means a lot of pine, rain, and cinnamon apple fragrance into car interiors. At an average price of $2.65, that put nearly 19 million air fresheners in circulation in 2009, and the between scent creators and scent removers, the olfactory onslaught won't be letting up this year.

21Mustang Blue: The new smell of 'Stang

A year after the introduction of the original scent, Aramis and Designer Fragrances have unveiled a new Mustang cologne variant. Mustang Blue, according to the manufacturer, is "the definition of confident, sexy and powerful for the Mustang man." A delicate blend of axle grease, brake fluid, and motor oil --- oh wait, sorry -- geranium, sage, artemisia, and a host of other olfactory stimulants combine to "celebrate the Mustang Man on a new journey."

5Lotus launches men's fragrance

Lotus wants you to smell as delicious as the automaker's cars. A brainchild of Michael Albert's, the fragrance is described by its maker as follows: "Lotus is such an exclusive niche brand, and this is how I see the fragrance as well. It gives you a feeling of driving through the Mediterranean in an Elise - the open top of the car, the smell of the fresh flowers and the water."

40Daytona 500: The Fragrance

Marketing is an amazing thing these days... this is right up there with Tony Stewart's sweaty towel.

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