According to Nielsen, ratings for NASCAR on Fox are down by an alarming 11.5% so far this year, and while we're sure that many NASCAR haters will suggest that it's just not that interesting watching non-stock "stock cars" turning left over and over again as they circle oval tracks, race organizers and TV ratings researchers believe there's much more to the decline in viewership than that.
Toyota is going mobile-- but in a new direction. The automaker is set to announce a groundbreaking deal with Fox television involving the network's drama "Prison Break." Product placement is nothing new, for Toyota or just about any other manufacturer. But the Japanese manufacturer has signed on take part in a spinoff series that will be available on mobile phones, bypassing traditional broadcast and cable outlets.