Hyundai is certainly bringing the horsepower wars to Las Vegas next month. We already know that its SEMA lineup includes a 1,000-horsepower Genesis Coupe, but now the company has announced that it is teaming up with Fox Marketing to create a 370-hp Veloster Turbo.
Anyone familiar with the annual SEMA show should recognize the name Fox Marketing. After all, the company shows up to the tuning show in Las Vegas every year with an interesting creation or two. But now, we're going to watch two of those modded vehicles meet their demise.
The Nissan Juke R concept may have sought to define the high-performance compact crossover, but what happens when you don't have a million-dollar budget, Nissan UK's engineering talent and a spare GT-R lying around? You build your own. And that's what Fox Marketing is doing. Well, almost...
SEMA is only a few weeks away, and it seems like all the little fish are being let out of the pond first. We've heard about visitations from Focuses and Fiestas, Genesis Coupes and Velosters and classic Ford racers, now add the 2012 Honda Civic Si by Fox Marketing to the roll call. And full disclosure: Autoblog will have a sticker on this car.