Ford has started offering vehicles for direct sale via the internet for United Kingdom customers. Ford conducted its own research and found that almost 40 percent of buyers don't even care about a test drive; they just want what they want with the click of a mouse.
February's automotive sales numbers are slowly rolling in, and we're already seeing that Toyota's recall crisis has severely hurt the company's overall sales. On the other hand, its loss has proved to be a real gain for other automakers, especially Ford Motor Company, sales of which topped not only Toyota's in February, but General Motors' as well.
While automotive sales have been almost universally down in 2009 compared to 2008, Ford has a legitimate reason to crow about its December figures, which are up a third over December of '08 and an impressive 50 percent over November. The green side of the coin, though, looks even better.
We'll have our monthly By the Numbers post ready lickity split, but here's a little tidbit worth sharing ahead of the full data download. While automotive sales have been almost universally down in 2009 compared to 2008, Ford has a legitimate reason to crow about its December figures, which are up a third over December of '08 and an impressive 50 percent over November.
General Motors and Chrysler are knee deep in bankruptcy proceedings, with many plants closed for weeks on end. With Ford's domestic competition embroiled in financial distress, the Blue Oval has a unique opportunity to grab market share. Ford has experienced share growth for six of the past seven months, and it plans a larger assault on sales increases in the third quarter. As such, FoMoCo plans on upping its Q3 production by 10% to capitalize on the situation.
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