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Ford Start Concept – Click above for high-res image gallery


2010 Ford Start concept – click above for high-res image gallery


It's been no secret that part of Ford's turnaround plan (or we calling it Bold Moves anymore?) is to reunite its North American and European operations with more platform sharing and a common design language. With product life cycles being as long as they are in this industry, none of that will happen overnight. In fact, J Mays, Ford's group vice president of design and chief creative officer, told Automotive News that a single uniting global design language for both sides of the pond will be re


Apparently tough and muscular are favored by truck and SUV buyers. Who knew? In a Kelley Blue Book Brand Watch poll, active car shoppers picked the look of Ford's trucks and non-luxury SUVs over the competition.

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