fordchallenge


VIDEO: Ford fools people into telling the truth

A lot of air has escaped Ford's balloon, and it's launching a new advertising campaign to spread the word about its lineup. Instead of some gimmicky pitchman like Honda's dreadful and annoyingly drawn "Mr. Opportunity," or the mustachioed Dr. Z of the company formerly known as DaimlerChrysler, Ford's using the endorsements of regular folks to shill their wares. Testimonials carry weight, and Ford wanted to get unvarnished opinions without interfering. A fake market research firm was set up to act as a go-between and collect reactions from ... Read more →

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Autoblog Podcast #155: 'Twas the night before LA...

Chris, Dan, and Editor Paukert go over some LA Preview action and quietly whoop it up on the podcast.

 
 

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