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0VIDEO: Ford debuts slew of new Drive One commercials starring real people 1255102140
Click above to watch the videos after the jumpFord is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their ... -
What's Worth What? AdAge looks at values of automakers' marketing accounts 1254350400
Although auto industry money is a bit tight at the moment, in order to sell vehicles, automakers have to buy advertising. Lots of advertising, in big, expensive campaigns with high production values and creative that's at the vanguard of style. Advertising agencies that can handle the needs of ...
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REPORT: Ford pushes ad agency to cancel bid for Chrysler work 1253280600
Chrysler isn't happy with its current marketing partner BBDO, and the Auburn Hills, MI-based automaker has put the word out that it would like some fresh perspective. Among the suitors vying for the $1.1 billion account is Grey, a London-based ad agency under the ownership of holding company WPP. ...
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VIDEO: This is not how cars are built - Fiesta Love Factory 1216414740
If Willy Wonka made cars, this is what it would look like. The cold, hard reality is that automobiles are ground out like sausages in huge factories that ingest raw materials at one end and spit out shiny metal boxes filled with ticky-tacky at the other end. Marketing's a funny thing, though; ...

