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ford. drive one.

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    Ford's Drive One campaign moving full speed ahead
    1208291400

    After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing ...

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    Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in
    1205926080

    Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold ...

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