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Ford is ready to start making money on small cars, and the production of Job One of the new global Fiesta marks what the company is calling a "new global small-car era for Ford." Having just spent a month in Europe and very much liking the various Kas and other small Fords running around there, this is good news to me, especially to see that the first new Fiesta rolled off the production line in Cologne, Germany today (see the gallery below). The Cologne Stamping and Assembly plant has been the

Ford has everything ready to start selling the new Fiesta in Europe next Fall. Prices start at €11,700 for gasoline variants, and €13,700 for diesels (prices shown are for the French market). If you want 5 doors instead of 3, you have to add €500 to the sticker price. Six different trims(Ambiente, Trend, ECOnetic, Ghia, Titanium and Sport, or Zetec S in the UK) and six powerplants (4 gasoline and 2 diesel) will be available.

We're fully aware that Ford will be bringing the 62mpg, 98g/km CO2 Fiesta Econetic to the British Motor Show. What was less noticeable was just how much faith Ford is putting into how this fuel-efficient little ride and the others in the Econetic lineup. As the release pasted after the jump makes clear, Econetic models and other eco-friendly rides are responsible for a 38 percent sales "surge" in the UK, and Ford says the upcoming Fiesta Econetic will - it is hoped - continue this success. Any g

Traditionally U.S. car buyers have had an aversion to paying more than minimal prices for small cars, essentially preferring to "pay by the pound." That has posed a problem for automakers trying to meet fleet average fuel economy standards. If they can't sell enough smaller cars to pull up their fleet average, they have to spend a lot more money to raise the efficiency of bigger vehicles to compensate. The only way they have been able to sell small cars to Americans has been at rock-bottom price

Click the Fiesta for a high-res gallery

When Ford unveiled the concept version of their new B-class mini car at the Frankfurt Motor Show it was called the Verve. The production version of this car, which is expected to debut next March at the Geneva Motor Show to replace the current Fiesta, appears set to retain most of the visual verve of the concept, but it looks like Ford is taking a lesson from the Taurus/Five Hundred fiasco when it comes to naming. Rather than flush three decades of brand equity, the new car looks like it will st

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