ford-dealers


Ford's Drive One campaign moving full speed ahead

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-buyers that their vehicles are every bit as good as their competition from Japan -- as recent studies indicate. To show people what's going on behind the scenes, Farley and his posse brought Ford's best and brightest engineers with them to Las Vegas ... Read more →

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Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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