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    Report: Ford scraps "Drive One" ad slogan in favor of "Go Further"
    1327505400

    Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will be used in marketing campaigns in both the U.S. and Europe. Ford had been using the line "Feel the ...

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    Tagline shuffle: "Bold Moves" out, "Ford. Drive One" in
    1205926080

    Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold ...

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