ford options


Ford nixes "equipment combinations" on 2009 models

Part of Ford's revised business strategy is to make it easier for both dealers and consumers to get a hold of the vehicles they want. As such, Ford is implementing a plan that will reduce the number of options on its models so buyers aren't overwhelmed with choices and dealerships can stock up on the most popular models packing the most sought after equipment. The plan is make more of the optional equipment standard and Ford is looking into what buyers want so it can outfit the vehicles accordingly. Aside from giving customers the options they ... Read more →

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Autoblog Podcast #156: Paukert comes back for more! 

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