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Technology can be a fickle thing for automotive companies. Done right, tech can help sell cars. Done badly, and tech can sink a whole company's image. Ford is battling just that problem. Its Sync tech has certainly contributed to healthy sales recently, but customers started to complain with the ...
It's no secret Ford wanted Sync to become a sought-after value add for consumers, but it's probably news even to The Blue Oval just how much its desires have come true. From 2008 to 2009 the company's revenue per unit climbed from about $22,900 to $26,100, a 14 percent increase. Ford's VP of ...
MyFord Touch – Click above for high-res image galleryFord began its MyFord Touch presentation with a simple question: "People line up for iPhones – why not cars?" What is it about certain pieces of technology that makes them a "must have"? And since the iPhone is really just a merger ...