Ford MyKey now allows parents to block Howard Stern, Playboy Radio [w/video]

Jeremy Korzeniewski — Wed, 29 Dec 2010 15:31:00 EST

Ford's upgraded MyKey for 2011 - Click above for high-res image gallery

Modern technology means that parental controls are now spreading to cars as factory equipment, and the automaker leading the charge is Ford. Using the latest version of the company's MyKey system, parents can now block their children from listening to certain radio stations - say, for instance, Howard Stern or Playboy Radio on satellite. In fact, there are a dozen stations listed as explicit by Sirius, and all of them can be blocked using MyKey starting in 2011.

Also seeing an upgrade for 2011 is MyKey's speed-limiting technology. Previously, the top speed of a properly equipped Ford vehicle could be capped at 80 miles per hour (with chimes sounding at 45, 55 and 65). Now, users can preset a desired speed limit at any of four different settings - 65, 70, 75 or 80 mph. While an obvious safety feature, the technology can also dramatically improve fuel efficiency.

Already, Ford's MyKey allows parents to limit audio volume, encourage seatbelt usage by muting the radio until front occupants buckle up and provide earlier low-fuel warnings. All of these could be considered important safety features, considering that the National Highway Traffic Safety Administration reports that teens are more likely to speed (a contributing factor in 30 percent of fatal accidents) and are less likely to use their safety-belts.

Ford contracted the firm Penn, Schoen & Berland to conduct a survey regarding its new MyKey features, and the results aren't terribly surprising: 85 percent of parents believe the speed limiting controls are important and 60 percent say the same regarding the radio content controls. Even 45 percent of teen drivers themselves say they approve of the technology... just as long as it means they get extended driving privileges from their parents. Of course, said teens can also simply circumvent the MyKey safety leash by listening to CDs or their MP3 players, but we digress.

Check out a video and full press release after the break to learn more about how the system works.

Gallery: Ford's upgraded MyKey for 2011

[Source: Ford]

Continue reading Ford MyKey now allows parents to block Howard Stern, Playboy Radio [w/video]

Ford MyKey now allows parents to block Howard Stern, Playboy Radio [w/video] originally appeared on Autoblog on Wed, 29 Dec 2010 15:31:00 EST. Please see our terms for use of feeds.

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Ford introduces car-limiting MyKey for worried parents

John Neff — Mon, 06 Oct 2008 10:30:00 EST

Filed under: Car Buying, Coupe, Safety, Technology, Ford

Ford announced today a new technology called MyKey that will be standard on the 2010 Focus Coupe and quickly spread to the rest of the Blue Oval's lineup. MyKey can do three basic things: allow parents to limit a vehicle's top speed to 80 mph and/or the stereo's volume up to 44% of its max, and set a sustaining chime if the seatbelts aren't being used. Clearly targeted towards worry wart parents, the MyKey system is meant to keep teens safe despite their protestation that a system like this curtails their kiddy freedoms. Ford did some polling and found that 67% of teens didn't like the idea, though that number fell to 36% if the MyKey system led to parents letting the kids use the car more.

The MyKey system uses off-the-shelf technology from within Ford, particularly the SecuriLock passive anti-theft system, to identify which keys are in the ignition and therefore which driving mode to enable. It's certainly feels a lot like Big Brother, but we suppose parents have the right to play Big Bro' when the safety of their children is at stake.

Other things the MyKey system can do is permanently enable the traction control system and set chimes for when the car reaches 45, 55 or 65 mph. This technology will likely make the Ford Focus Coupe a popular choice for both parents and teens, the latter of which may be appeased by the SNYC system that's also available in these cars.

[Source: Ford]

Continue reading Ford introduces car-limiting MyKey for worried parents

Ford introduces car-limiting MyKey for worried parents originally appeared on Autoblog on Mon, 06 Oct 2008 10:30:00 EST. Please see our terms for use of feeds.

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