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ford marketing

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    Study: Ford tops mid-year ranking of brands in the US

    YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top ...

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    VIDEO: Ford debuts slew of new Drive One commercials starring real people

    Click above to watch the videos after the jump
    Ford is feeling pretty good about its products right now, and the Blue Oval is spreading the word by doubling down with a multitude of new ads for print, web and TV. Ford's newest ads feature real Ford owners talking about features they like in their ...

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    Slow Ford Flex sales blamed on...

    Click above for more high-res pics of the Ford Flex
    Ford's boxy new Flex crossover wagon is far from meeting its sales expectations. And while part of its slow sales can be chalked up to the overall downturn in the auto market, and specifically sales of large 'utes, some believe that there could ...

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    Ford Fusion Raptors Edition gets benched

    Click the image for a hi-res gallery of the Ford Fusion Raptors Edition
    Ford sponsored the Toronto Raptors back in 2006, and one of the promotional ties in the deal was a special Ford Fusion Raptors Edition (here is the promo video). The car is replete with a magical selection of colors and images ...

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    Doing the save-money shuffle: Ford consolidates divisional marketing

    Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing. Ford ...

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    Ford's Drive One campaign moving full speed ahead

    After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing ...


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