Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing.
Ford Lincoln Mercury
Jim Farley will climb aboard at Ford in mid-November, after defecting from his position as Group Vice President and General Manager of Lexus. His role at Ford will be dual-fold. Farley will be heading up the effort to entice people to buy Ford vehicles as Group Vice President of Marketing and Communications. In addition to his MarCom responsibilities, Farley will also be taking on the U.S. marketing, sales, and service for Ford, Lincoln and Mercury, a job most recently filled by the retired Cisc
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