ford lincoln mercury


Doing the save-money shuffle: Ford consolidates divisional marketing

Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing. Ford traditionally maintained separate sales and marketing groups, though a single person did serve as brand overlord for all three. Now, the marketing and sales efforts will be by product type, rather than brand, so the Edge team will also shill the MKX, for ... Read more →

Jim Farley gets to wear two hats at Ford Dan Roth

Jim Farley will climb aboard at Ford in mid-November, after defecting from his position as Group Vice President and General Manager of Lexus. His role at Ford will be dual-fold. Farley will be heading ...

Doing the save-money shuffle: Ford consolidates divisional marketing 1 year ago on Autoblog

Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing. Ford ...

Jim Farley gets to wear two hats at Ford 2 years ago on Autoblog

Jim Farley will climb aboard at Ford in mid-November, after defecting from his position as Group Vice President and General Manager of Lexus. His role at Ford will be dual-fold. Farley will be heading up the effort to entice people to buy Ford vehicles as Group Vice President of Marketing and ...






Autoblog Podcast #156: Paukert comes back for more! 

Chris, Dan, and Editor Paukert chat and give each other grief. Merriment ensues.

 
 

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