ford hybrid

No One Ever Said Dethroning A Prius Would Be Easy It's generally not polite to start a story about a new Ford by referencing a very popular Toyota, but we're going to make an exception this time. With fuel prices continuing to creep upwards, sales of advanced-powertrain vehicles are booming (in ...

Is the Prius V not big enough for you? Then you'll probably be interested to learn that Ford and Toyota announced a partnership today to develop a new hybrid system for SUVs and light trucks. The "equal partners" deal should result in a gasoline-electric hybrid powertrain that will be ready ...

Ford has just provided more details about its first European market hybrid models. The company's plant in Valencia, Spain will be building both regular and plug-in hybrid versions of the new five-seat C-Max MPV starting in 2013. The ...

Ford has big plans for electrification of its fleet over the next decade, and while most of the emphasis has been on North America so far, Europe will be joining in on the party starting in 2011. Nancy Gioia has ...

We'll have our monthly By the Numbers post ready lickity split, but here's a little tidbit worth sharing ahead of the full data download. While automotive sales have been almost universally down in 2009 compared to 2008, Ford has a legitimate reason to crow about its December figures, which are ...

There's no doubt about which automaker leads the hybrid vehicle race. Toyota – and particularly the Japanese automaker's Prius hybrid – outsells all other manufacturers combined. In total, Automotive News calculates that ...

Ford has already demonstrated strong, puppetmaster-like abilities with the whole Fiesta Agent thing. In exchange for agreeing to go on secretive "missions," a few dozen people were given a Ford Fiesta for six ...

Last week, our friends from Consumer Reports got the chance to sit down with Mark Fields, Ford's vice president of North American operations, and some interesting information was gleaned. For instance, CR says Fields "implied the ...

Despite all the clamor about how hybrids are going to save the planet, cure cancer, facilitate the second coming, etc., sales of battery-pack-mobiles are down nearly ten percent for 2008. At the beginning of 2008, it looked like hybrids were going to have their best year ever, driven by high fuel ...

In these days of nearly nonexistent profits for every one of Detroit's Big Three automakers, R&D funds must be allocated very carefully. In contrast, Japanese manufacturers such as Toyota and Honda have been earning profits on a yearly basis. Not long ago, a mild spat arose regarding whether or ...

What would it take for Ford to get you interested in a new Escort? In its heyday, the Escort was quite popular, but managed to build up a bundle of negative brand equity. In less than three years, Ford reportedly hopes to woo Escort buyers back with a 100 mpg plug-in hybrid model. Numbers like that ...

It appears that 'being green' is a bit easier than originally thought. How else to explain Kermit sawing away at the helm of a BMW 1-Series, kickin' up dust in a South African desert and having a gay old time with the not-for-U.S. consumption five door? This, when he's under contract in the ...