2013 Ford F-150 Limited unveiled as range-topping luxury truck

Scott Burgess — Tue, 26 Jun 2012 00:01:00 EST

The F-150 Limited is back - more powerful, more luxurious and more expensive than any other 2013 F-150.

Ford Motor Co. is taking the wraps off the new Limited today in Dearborn. It will feature a unique look, a lush red interior and nearly every bell and whistle Ford can muster, surpassing the high-end Ford Platinum F-150.

"There's still a strong demand for luxury pickups and the Limited will help us meet that demand," said Ford spokesman Mike Levine.

Indeed, Ford says 30 percent of its pickup sales are the luxury trucks it offers such as the Lariat, Harley Davidson and King Ranch models. Each has carved out a niche, appealing to the inner street racer, biker or cowboy in need of a pickup. Currently, a Platinum F-150 rings up the top price of all F-150s, starting at $44,635. But the Limited will exceed that with its standard loaded up interior that includes everything from a moonroof and aluminum trim to heated and cooled seats.

It will also outperform its predecessor, the 2011 F-150 Limited. Ford has added its 3.5-liter EcoBoost V-6 under this new model's red hood, giving it 365 horsepower and up to 22 mpg on the highway. There's also standard HID headlamps, 22-inch polished aluminum wheels and that special branding of the word "Limited" on the rear quarter panel.

This truck may not be for everyone, but some drivers are going to love it.

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