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25Ford VP: Electric-drive models could account for 10-25% of sales by 2020

Ford Focus Electric – Click above for high-res image gallery

11Ford sets up website to explain the differences between hybrids, plug-ins and more

If you're General Motors, you're focused on promoting the plug-in hybrid nature of the Chevrolet Volt. If you're Nissan, then your message is all-electric for the Leaf. If you're Ford, though, and are going to introduce five new electrified vehicles with a variety of powertrains by 2012, then your messaging is a little more complicated.

50Ford Canada CEO says electric vehicles won't catch on unless consumers undergo a shift in behavior

Ford Canada chief executive officer, David Mondragon, told a group of people attending a business luncheon at a Toronto-area hotel that electric vehicles (EVs) will account for the slimmest fraction of the market by 2020. Mondragon explains that consumers may opt for more fuel-efficient cars if gas prices creep up, but, he said, buyers will not embrace EVs unless either a dramatic shift in behavior occurs, or prices of battery-powered vehicles drop substantially.

11Texas Two Step: Ford prepares Austin, Houston for electric cars

Like it did in the Northwest last month, Ford is getting another area of the country ready for electric vehicles. In this case, it's two cities in Texas – Austin and Houston – where Ford is going to do a lot of consumer outreach and education, not only deploying electric vehicle charging stations. Ford's electric vehicle line-up for the next two years includes the Transit Connect, the Focus EV in 2011, two third-generation lithium-ion battery hybrids (2012) and a plug-in hybrid (201

3Ford finds partners to prepare Oregon, Seattle for electric vehicles

Ford Focus EV - Click above for high-res image gallery

46Ford's Nancy Gioia talks up company's electrified vehicle plans

Jay Leno's Green Car Challenge Ford Focus EV - Click above for high-res image gallery

10Ford pushes for 25% of its vehicles to feature electric power by 2020

Ford Fusion hybrid – Click above for high-res image gallery

17Ford invests $135 million for electric vehicle development at two Michigan sites

Ford Motor Company has announced plans to invest $135 million into two of its Detroit-area plants, creating what the company calls a "center of excellence" for electric vehicles (EVs). The investment will be divided between the company's transaxle plant in Sterling Heights, MI and its Ypsilanti battery plant. Combined, Ford says, 220 new jobs will be created including 130 at the transaxle plant, 40 at the battery facility and 50 engineers to be split between the two sites.

52Survey: Car buyers most likely to purchase EVs from Toyota, Honda and Ford; Nissan trails substantially

The graphical representation above really tells the whole story here, but we'll try to offer up a little extra insight anyway. Deloitte Consulting conducted a widespread survey covering several aspects of the automotive industry, and you can read the whole report here. The graph above illustrates just one finding, but it really paints a picture of the overall results of the survey.

1Ford fleet vehicles gets greener with addition of E85, EcoBoost, electric drive and so on

Ford Transit Connect Taxi – Click above for high-res image gallery

39Ford considers moving electric vehicle production in-house if demand is high enough

Ford Motor Company's development of upcoming battery-electric vehicles (BEVs) has been, so far, an outside job. Electric versions of the Transit Connect and the Ford Focus were developed with the help of suppliers Azure Dynamics Inc. and Magna International Inc., but Ford has not ruled out producing future BEVs in-house. As Ford's director of electrification programs Sherif Marakby stated:

16DC 2010: Ford's Nancy Gioia talks electrification progress, status of Leno's Focus Electrics

We heard from Ford CEO Alan Mulally yesterday about his company's overall work with the U.S. government on energy policy. He's not the only Ford representative at the show worth talking to at the Washington Auto Show, though, and we got to sit down with Nancy Gioia, Ford's director of global electrification, for an update on the company's plug-in vehicle projects.

AddFord announces electric vehicle-to-grid communications system

Ford Focus EV - Click above for high-res image gallery

AddFord could electrify 10-25 percent of its fleet by 2020

Ford Escape PHEV - Click above for high-res image gallery

AddFord gets incentives from Michigan for EV battery development

Click above for a high-res gallery of the Ford Transit Connect

AddMost important vehicle of 2009 Detroit show? I pick the Focus EV mule

Click the Focus EV "mule" for a high res gallery

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