The U.S. House of Representatives is investigating the motives behind the recent decision by Ford to pull an ad from its YouTube account that's critical of the government bailouts of General Motors and Chrysler, only later to restore it. Representative Darrell Issa, R-California, has asked Alan Mulally, president and CEO of Ford, for a "full and complete explanation" of his company's reasoning for temporarily pulling the ad. Earlier this week, Ford reportedly said that the ad was removed from th
Ford has pulled its controversial "Drive One: Press Conference" ad starring owner Chris*, who offered negative commentary of the government-sponsored bankruptcies of crosstown rivals Chrysler and General Motors when asked why he chose to buy a Ford. You'll recall that Ford and its CEO, Alan Mulally, was – and continues to be – publicly supportive of the auto bailouts.
We only know him as Chris, but his words are reverberating around the automotive and business sectors at the moment. He's the star of an unscripted Ford ad that puts real customers in front of not-so-real reporters. Chris was asked why buying American was important to him, and his response centers on the fact that Ford did not take bailout money unlike General Motors and Chrysler.
Back in 2009, at the absolute lowest point in the history of the American automobile industry, Chrysler and General Motors declared bankruptcy. The United States government set up a cabinet-level group called The Presidential Task Force On The Auto Industry was formed to allow the government to handle the courtroom proceedings that would end up allowing the two automotive giants the opportunity to get back on their feet.