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click above image to view gallery of the 2008 Ford Focus

Styling aside, the 2008 Ford Focus is a better car than the one it replaces, and Ford announced today that its pricing will begin under $15,000. For 2008, the Focus S Coupe will start at $14,695 and the Focus S sedan at $14,995. Up-level models like the Focus SE coupe and sedan will add $1,000 to those base prices, while the top shelf SES models that come with Ford's new SYNC technology standard (normally a $395 option), start at $16,695 and $16,995 for the coupe and sedan, respectively. All of these prices include a $620 destination charge, mind you.

Comparing those prices to the 2007 Focus lineup is difficult, since the less expensive hatchback, which had a base MSRP of $13,715 in 2007 (not including destination), has been replaced by the new coupe body style. The sedan's base price, however, has increased from $14,040 in 2007, or $14,660 including destination charges.

As we said earlier, anyone considering the new Focus will likely need to put its styling aside and focus (ahem) on the car's new strong points. Chief among them is the availability of Ford's new mobile connectivity setup developed with Microsoft called SYNC. The new Focus is also 30 pounds lighter accord to Ford, is 10% quieter and produces 3% more horsepower from its 2.0L Duratec four-cylinder. The interior is also much improved, at least design-wise, over the old car, and now comes available with ambient lighting. Is it all enough to overcome the new car's oddball design, fake fender vents and all? We're waiting to get one in the Autoblog Garage to answer just that.

[Source: Ford]

Gallery: 2008 Ford Focus

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2008 Ford Focus will start at $14,695 originally appeared on Autoblog on Mon, 17 Sep 2007 13:27:00 EST. Please see our terms for use of feeds.

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