BMW's MINI brand has never had a big advertising budget, but everyone would agree it's ad agency knows how to stretch a dollar. The latest promotion from MINI is a program called Motorby that takes interactivity at 60 mph to new heights. According to MotoringFile.com, a large MINI enthusiast/news site, select MINI owners were recently email an invitation to join the Motorby campaign, whereby they give MINI some scraps of info about themselves and are then sent a special key fob in the mail. Spec
USA Today is reporting that General Motors will introduce a new key fob next April that makes your current controller look like a batter-powered key. The new fob wil feature an LCD display so that your vehicle can actually communicate things to you like the ' tire pressure, the odometer reading, how much fuel's in the tank, etc. You can also change the stereo's radio settings remotely and start the car with the fob if you've opted for GM's remote start package. Oh yeah, it'll unlock the doors, t
It used to be that you had to go out and buy a nice flashy keyring to tell the world about your premium ride. After all, relatively plain, black keys don't do much to inspire others to be jealous, or the girls to be more friendly. If you wanted to flaunt your ride socially, you had to stick the key on a branded ring.
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