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2010 Toyota Prius - Click above for high-res image gallery

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Toyota's "Harmony Floralscape" – Click above for high-res image gallery

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Toyota's "Harmony Floralscape" – Click above for high-res image gallery

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Long dead are automotive advertising campaigns that focus solely on the technical aspects of cars. Advertising now focuses in on sensations, feelings, abstract concepts and that "special something" that makes a particular vehicle stand out. Toyota's campaign to launch the 2010 Prius in the States takes exactly this kind of approach, with advertisements that are full of nature, singing flowers and the slogan: "Harmony between man, nature and machine."

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