firstact

The initial go-around for Volkswagen's First Act guitar promotion featured Slash tearing it up against a white background with black GTIs set up like massive amp stacks. Good commercial. It doesn't hold a candle to the second spot, though. The person at the ad agency who thought of this one ...

Buy a Volkswagen, get a guitar. It's the automaker from Wolfsburg's new promotion in which the lease or purchase of select Volkswagens will score you a custom V-dubified axe from First Act guitars that can be plugged into your car's stereo. Here we have the first commercial for the promotion that ...

While many automakers are scrambling to increase the music quotient in their cars via the addition of auxiliary inputs, a.k.a. iPod jacks, Volkswagen has announced the V-dubs Rock promotion today that turns up the wick on in-car entertainment. Beginning today and lasting through December 31st, ...