first act

The initial go-around for Volkswagen's First Act guitar promotion featured Slash tearing it up against a white background with black GTIs set up like massive amp stacks. Good commercial. It doesn't hold a candle to the second spot, though. The person at the ad agency who thought of this one ...

Buy a Volkswagen, get a guitar. It's the automaker from Wolfsburg's new promotion in which the lease or purchase of select Volkswagens will score you a custom V-dubified axe from First Act guitars that can be plugged into your car's stereo. Here we have the first commercial for the promotion that ...