Autoblog

The initial go-around for Volkswagen's First Act guitar promotion featured Slash tearing it up against a white background with black GTIs set up like massive amp stacks. Good commercial. It doesn't hold a candle to the second spot, though. The person at the ad agency who thought of this one deserves some sort of award.

Round two of the v-dubsrock.com ads opens with Spinal Tap's Nigel Tufnel (Christopher Guest) mid-solo, resplendent in black t-shirt, kilt, tube socks, and sneakers. He's standing on the roof of a white Jetta as it rises from beneath the stage in dramatic fashion. White Rabbits (visual pun intended?) adorn the four corners, and the background is all black, making it the opposite of the Slash spot.

Nigel falls off the car at the end of his solo, but he's okay. Had the VW promotion involved drums, of course, there might have been cause for concern...

Thanks for the tip, Tom.

[Source: YouTube]

Buy a Volkswagen, get a guitar. It's the automaker from Wolfsburg's new promotion in which the lease or purchase of select Volkswagens will score you a custom V-dubified axe from First Act guitars that can be plugged into your car's stereo. Here we have the first commercial for the promotion that features a modern god of guitar rock, Slash from Guns N' Roses fame. The commercial is done with the usual simple Volkswagen production values, white backdrop, Slash center stage with guitar in hand, and two towers that contain three VW Rabbits stocked atop one another. Slash's guitar is plugged directly into the top Rabbit on one of the towers, which has its doors open to project the solo being played the great one. Unfortunately the solo is just a random riff, not the solo from Welcome to the Jungle or anything. Axle would probably have a fit if his work were being used to sell cars. More commercials are also in the pipeline that feature John Mayer and Christopher Guest (Nigel Tufnell from Spinal Tap).

[Source: YouTube]