C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chris Paukert — Mon, 11 Feb 2013 12:45:00 EST

Filed under: Marketing/Advertising, Videos, Chevrolet, GM

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.

Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).

Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

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Continue reading C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

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Chevrolet introducing "Find New Roads" global tagline

Jeffrey N. Ross — Wed, 09 Jan 2013 13:32:00 EST

Filed under: Marketing/Advertising, Chevrolet

Between the global success of the Chevrolet Cruze and the poorly received "Chevy Runs Deep" tagline, Chevrolet will be aligning all of its marketing behind a new global campaign called "Find New Roads." Looking at the big picture, Chevrolet says this new tagline will be used to create "one global vision" as it prepares to launch 20 new models this year worldwide, and the US market will be the first to see the new campaign sometime during the first quarter of this year.

More importantly, Chevy says that this tagline will be a crucial element in developing new products and technologies. We'll wait to see if this means the US will be seeing more global products like we saw with the introduction of Ford's One Ford plan, but Chevy's spokesperson Christi Vazquez told us, "We have had success with global products like the Cruze and Sonic/Aveo and will continue to develop products with global markets in mind."

Read more about the new tagline in the press release posted after the jump.

Continue reading Chevrolet introducing "Find New Roads" global tagline

Chevrolet introducing "Find New Roads" global tagline originally appeared on Autoblog on Wed, 09 Jan 2013 13:32:00 EST. Please see our terms for use of feeds.

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