Ford Motor Company knows a thing or two about building an empire on the back of a rock-bottom-priced automobile sold to customers in rural regions. That's why the company's strategy in China has been baffling to some analysts. Fords are expensive in China, and there are only a few models that you can get there. This is a problem for Ford, especially as the market for new cars in China, once hotter than the sun, cools a bit. With other markets plumbing new depths, Bloomberg reports that Ford is g
According to Ford, 70 percent of the company's growth in the next decade will come from the Asia-Pacific region and Africa. The Blue Oval had only planned to have 310 dealerships in China at the end of 2010, but having sold nearly half a million cars this year and expecting the boom to continue, the number has jumped to 340 dealers. This is part of Ford's larger plan to add 100 new dealerships in China, mostly in smaller cities and inland provinces where new car demand is high.
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