fiestamovement

The real revolutionaries in the Fiesta Movement – the cars themselves, not the agents – have more work to do even though they're kind of on sale now and the revolution is over. Ford is giving 43 of the 100 Fiestas from the movement to the Team O'Neil Reilly Rally School in New ...

Ford is continuing to milk the social marketing cow for all its worth. The company has announced it might give away an all-new 2011 Explorer to one lucky fan and slipped the web another teaser of the unibody ute. We say ...

Social media has been a critical element of Ford's marketing strategy during the run-up to the 2011 Ford Fiesta launch, so it comes as no surprise that it'll play a part in the customer delivery experience as well. ...

Spoiler alert: A Ford Fiesta cannot beat a Lamborghini Gallardo in a straight line. However, the "quick and nimble" Fiesta "that loves the tight corners" has a few superhero tricks of its own that lets it take ...

The initial motivation for this piece was a pre-Sno*Drift dinner with Ken Block and members of the new Monster World Rally Team last Thursday, followed the next day by a ride in the shotgun ...

Ford finally unveiled the U.S. version of its B-Segment Fiesta yesterday at the LA Auto Show, and thanks to some clever marketing, the Blue Oval's newest small car is already well-known to prospective buyers. Ford's ingenious ...

While introducing the folks at the LA Auto Show to the American-market 2011 Ford Fiesta, Ford decided to go a step further. They didn't just show the production sedan and hatchback, they also showed off the ...

The Fiesta Movement, Ford's campaign to introduce the little global Fiesta car to the U.S. market, kicked off at the Chicago Auto Show earlier this year and will end this week during the LA Auto Show with, what else, a ...

Ford is diving into the burgeoning social media world head first. Based on the success of its Fiesta Movement, the Blue Oval has decided to launch a new program called Fusion 41 – so named because of the Fusion Hybrid's ...

Ford knows better than most that the way into an American car buyer's heart is through motor racing, so the latest step in Ford's North American "Fiesta Movement" is the deployment of the compact ...