Click above for more high-res live shots of the Ford Fiesta sedan
Ford's latest Fiesta subcompact is finally coming to America, which is definitely cause for celebration. To get it ready for U.S. consumption, the Blue Oval brand has grafted a trunk onto the ex-hatch's hind end, as we Americans inexplicably nearly always choose a sedan over a more functional hatchback. At least Ford has managed to keep the Fiesta's Kinetic design language intact, and the freshly unveiled Fiesta sedan bears a striking resemblance to the Verve sedan concept from the last Detroit Auto Show. For the record, the sedan body style will not be available in Europe, though we expect Ford to also offer the two- and four-door hatchback version in the U.S.
Ford officially took the wraps off the Fiesta sedan at the Guangzhou Auto Show in China where the new car will soon go on sale. When the Fiesta makes its long-awaited American debut as a 2010 model, it will be built in Mexico and reportedly cost around $15,000. The team from Autoblog China (did you know there's now also an Autoblog UK, Autoblog Germany and Autoblog France, all with teams of local bloggers producing them?) on the floor in Guangzhou managed to snap some live shots of the Fiesta sedan for your viewing enjoyment, so check out the galleries below. Enjoy!
Click above for high-res gallery of the 2009 Ford Ka
Ford has said in the past that it wasn't looking to bring its lovable little Ka subcompact to the United States, but increased demand for fuel efficient transportation has the Dearborn-based automaker rethinking its plans. The Ka is very popular in Europe, where fuel-sipping cars have long been accepted, but the tiny Ka has never been sold here in the States. The new Ka, which was shown off in Paris last week, carries Ford's European Kinetic Design theme that is shared with the larger Fiesta and Focus, but in a much smaller package.
Ford CEO Alan Mulally told a local Detroit radio station this morning that many within Ford Motor Company would like to bring the Ka across the pond, and that executives are reassessing the situation. The new Ka hits European showrooms in early 2009, and even if the Ka does come here, we likely won't see the sub-compact until 2011 at the earliest. With fuel prices in constant flux, we're guessing MPG-conscious customers will make the Ka a safe bet for Ford in the U.S.
Click above for high-res gallery of the 2009 Ford Fiesta
Twenty-five year-old females in Milan. According to global product development chief Derrick Kuzak, that's who Ford is hoping to satisfy with the new Fiesta. Well honestly now, who isn't? But that's some ambitious target, to attract the attention of the most trend-savvy (make that trend-setting) demographic in the world capital of fashion.
We didn't pass through Milan while driving the new Fiesta through the Italian countryside, and so, to our dismay, didn't have a chance to test out that particular target. But we did pass by a local road works crew on the winding mountain passes of Tuscany, dutifully working to keep that legendary tarmac silky smooth. They reacted to the Fiesta as if the car were the twenty-five year-old Milanese fashion model, taking notice as we approached and turning to ogle as we passed by. (They may have been shouting cat calls too, but we wouldn't have heard them from inside the Fiesta's whisper-quiet cabin.) That may be an even greater testimony to the new Fiesta's styling than the Blue Oval crew had hoped for. As for our impressions, and why readers in America and around the world alike should take note, just follow the jump to read on.
Click above for more pics of the U.S.-spec Ford Fiesta
Autoblog reader Chris stopped for a Whopper with cheese at just the right moment the other day, as he happened upon a U.S.-spec Ford Fiesta five-door hatchback in his local Burger King's parking lot. The car's status was confirmed by the rather open Ford engineer who was driving it, who claimed that his car was 98% production ready for the U.S. He even let Chris sit in it, and he reports that the interior (see pic here) fit and finish was top notch with soft-touch materials and some seriously impressive seats. He told us the switch gear, IP dials, etc. also worked well and that he was surprised to find push button start in such a small car. While Chris did ask about what was powering this particular Fiesta, the engineer refused to comment saying only "we should be excited with what the plans are." Consider us excited. Thanks for the tip, Chris!
Click above for high-res gallery of the Fiesta beginning production
Ford has finally begun production of the all-new 2009 Ford Fiesta in Cologne, Germany, today. After an investment of 455 million Euros (about $674 million) to restructure and modernize the plant, Ford is expecting its 4,000 employees will be able to roll out 148,000 Fiestas by the end of the year, which is an impressive 1,900 cars each day). In January 2009, the Valencia plant in Spain will also begin building the Fiesta. There are also production plants in China, Thailand, and Mexico that are tooling up for the newest small Ford in order to meet worldwide demand, which finally includes the U.S. where it will also be sold in both sedan and hatchback configurations around 2010. Based on the Verve concept, the new compact is exactly what the automaker needs in today's efficiency-conscious marketplace, and its stylish enough not to be considered a cheapskate or eco-geek while driving.
Ford posted an $8.7 billion loss for the second quarter of 2008 that it claims is due to sagging sales in North America and one time charges associated with plant closings. The Blue Oval's brutal second quarter included revenues that were down $5.6B to $38.6B and losses from continuing operations that totaled $1.4 billion. Virtually all the bad news came from North America, as Europe posted a $582m profit, and South America ended the quarter in the black as well. Ford also wrote down $8B in special charges related to its restructuring.
The bigger news came in the form of sweeping changes to Ford's lineup that will begin with switching three truck and SUV plants to car production beginning in December. The Cuautitlan, Mexico; Louisville, KY; and Michigan Truck Plant will all be converted to produce small cars. Cuautitlan will build the Fiesta, and the other two plants will build vehicles based on Ford's next gen C architecture based on the Euro Focus. Below are the main changes Ford announced for 2009 and beyond, and the list is pretty substantial. Note a new car for Mercury, which should deflect rumors that Ford's middle child is getting kicked out of the house. We'll give you more information as we receive it.
Convert the entire Ford, Lincoln and Mercury lineup by 2010
Delay closing Ford Ranger plant from 2009 to 2011
Double hybrid production for 2009
Add European Transit Connect small van to North America in 2009
Add a new Lincoln seven-passenger crossover in 2009
Introduce a new small Mercury for 2010
Add European Ford Fiesta sedan and hatchback in early 2010.
Bring next gen Euro Focus sedan and hatchback in 2010.
Build unibody Ford Explorer in 2010 with fuel savings of 25%
It's been a while since we've heard about FoMoCo's development of large rear-wheel-drive vehicles for Ford and Lincoln – no surprise considering the current climate. With fuel prices continuing their upward trajectory and CAFE standards looming on the horizon, Ford is apparently reevaluating the efficacy of offering RWD vehicles in a market starving for fuel efficient whips.
Click image above for a photo gallery of the Fiesta Zetec S
While the official unveiling of the 2009 Ford Fiesta is still a couple weeks away, that hasn't stopped Ford from tossing sneak peeks of a sportier Fiesta Zetec S out to the hot-hatch followers. Nowhere near as aggressive as the Focus RS, the Zetec S is differentiated by its body kit with new front splitter and side skirts. The European Fiesta will be offered with five different engines, but the Zetec S will feature only the Duratec 1.6-liter rated at 118 hp. Tuned for efficiency, yet designed to be fun-to-drive, the new hatch will scoot to 62 mph in less 9.9 seconds and squeeze an impressive 50 miles out of a single gallon of gas.
Click for hi-res gallery of the Ford Fiesta Zetec S Red edition
The Ford Fiesta is one of the best-selling vehicles in the UK. But before it's replaced by the new model, the Blue Oval's British subsidiary isn't about to let it go out without a... well, we'd hardly call it a bang, but at least a last desperate plea for attention before it's retired.
The imaginatively named "Red" edition comes in any color, as long as it's – you guessed it – red. Colorado Red, to be specific, with a black-and-white checker-board roof and black accents on the mirror caps, door handles, moldings and roof spoiler. The special edition is based on the Fiesta Zetec S, powered by a "zesty yet thrifty" 1.6-liter four pushing out 100hp. Leather seats, 16" alloys, air-con and heated electric side-view mirrors round out the package, of which only 400 will be offered at a price of £13,000 to British customers who really should be waiting for the new Fiesta.
Click above for a gallery of the Euro-market Ford Focus
Finally. The European Ford Focus will go into production in the United States in 2010 along with the Fiesta. This has been officially confirmed by Ford, which will offer the Euro Focus here in both four- and five-door body styles. That's not the only news, either. Production of large trucks and SUVs will be further dialed back for the remainder of this year, and the introduction of the new F-150 pickup truck has been pushed back two months to "late fall". The catalyst for all this? Expensive gas, the new boogeyman that has people running from trucks and SUVs en masse. The F-150 delay is designed to give dealers more time to thin out existing '08 truck inventory before the new pickup arrives in the fall. On the flipside, Ford will add shifts to increase production of the current Focus, Mariner/Escape, Edge/MKX, and the new Flex. In the end, however, expect more red ink on the balance sheet, as Ford states that its pre-tax Automotive results will fall short of 2007's, and follows that up with an announcement that it expects Ford Motor Credit to post a loss, as well. You can read the full release after the jump.