Fiat Bravo – Click above for high-res image gallery
Anyone that's ever tried to get divergent computer systems to play nice knows that it's not a trivial matter. And when two automakers come together, getting everyone on the same page is both enormously difficult and critically important if the enterprise is to succeed. Chrysler is all too familiar with lackluster enterprises thanks to failed marriage to Daimler, and with it's recent Italian tie-up, the (software) language barrier could cause some problems.
Fiat's MultiAir technology is quite the breakthrough, even though few stories point out just how remarkable this technology really is. Let's see here: there's a 20 to 30 percent increase in fuel economy on top of a 10 percent increase in power and no downsides like turbo lag, huge cost increases or insanely expensive after-treatments. Sounds like a breakthrough worthy of recognition to us. We're geeked to find out that the MultiAir technology will make its way over to Chrysler engines, too.
Think Chrysler is having a banner 2010? A quick glance at the sales charts shows a company in dire need of new product, better quality and a Hail Mary on the showroom floor. But as bad as the situation is right now in Auburn Hills, MI, it appears the company could just about be done bleeding cash.
Chrysler's international sales in both the minivan and pickup categories are strong, but the company lacks strong small vehicle sales outside of the U.S. In Canada, Chrysler may be fairing well in the light truck market, but is virtually non-existent in both the B-segment and the C-segment of passenger cars. With limited international success in the small car market, Chrysler struggles to gain a strong foothold. B-segment and C-segment vehicles accounted for more than half of all vehicles sold i
Fiat is hard at work trying to come up with the best available use of its newly acquired Chrysler arm. Part of that plan may be to sell more Chrysler products in Europe, and Fiat just so happens to have an available factory to build them in. Automotive News is reporting that Fiat CEO Sergio Marchionne says the company would use its freshly purchased Carrozzeria Bertone plant near Turin, Italy. Fiat purchased the facility in July, just a few weeks after Chrysler exited chapter 11 bankruptcy.
Fiat's plan for re-entry to the U.S. market includes Alfa Romeo, as well as pumping up its Chrysler interests. While Alfa has desirable hatches like the MiTo and the 147, the company thinks it might have the best luck relaunching in the States with its upcoming Giulia sedan. The Alfa Romeo division is a money sink right now for Fiat, and successfully re-entering the US market could open the door to better financials. To make the relaunch of Alfa feasible, the brand is going to have to share with
Alfa Romeo has been toying with the idea of returning to America for years, but now that Fiat CEO Sergio Marchionne is working from Auburn Hills, the time seems more ripe than ever as details emerge on Fiat/Chrysler's strategy vis-a-vis the North American market. While Marchionne implements management restructuring designed to reduce Chrysler's executive hierarchy and separate its divisions into more independent units, a product strategy is rapidly being put into place to make up for lost time d
Bosch has long been a major supplier of many different automotive components to Fiat, and the company is hoping to leverage that association with the new Chrysler. Bosch provides a higher proportion of the parts and systems that go into the Italian cars than they ever have had at Chrysler. However, as new upcoming Chrysler vehicles move to Fiat-based platforms (and, presumably, powertrains), Bosch parts may further infiltrate Auburn Hills.
Fiat now owns a big chunk of Chrysler. Officially. Soon after the Supreme Court gave it the go-ahead, the sale of Chrysler to Fiat was complete. Altogether, the deal took just 42 days. With a couple of signatures and a wire transfer Wednesday morning, the sale was official. Fiat gets most of Chrysler's assets and $6.6 billion in "exit financing" from the federal government.
What automaker has a lower owner satisfaction score in the UK than Chrysler? The one and only company that makes automobiles less tasty to UK consumers is Fiat. Both brands, which are soon to be joined at the arm rest, scored significantly below both the industry average and survey champ Lexus, which enjoyed its ninth year topping the charts. The rest of the top five are Honda, Mercedes-Benz, Skoda, and Toyota.
Fiat's acting like it hasn't eaten in years, hungrily throwing down for the pieces of the business that troubled automakers are trying to spin off. General Motors Europe is seriously contemplating cutting free its Opel unit, and Fiat's Sergio Marchionne has been meeting with management and union higher-ups in Russelsheim about a deal that would see Fiat taking on Chrysler and Opel.