News is trickling out of the Serbian factory that's responsible for Fiat 500L production that work has stopped due to a delay in parts delivery. Fiat has been mum on the reasoning for the stoppage, which is going on its tenth day, according to Automotive News. "Production ceased on Wednesday and we still don't know when it will resume," said a spokesperson for Fiat's Serbian operations.
The poor Fiat 500. The adorable three-door hasn't exactly been the resounding success Fiat had hoped, missing sales projections by a wide margin. As you may recall, the company managed to sell just 17,945 units between March and December of 2011. That's a far cry from 50,000 units annually the company projected before the 500 landed in dealerships. But, according to Polk, things may not be as bad as they seem. While it's true that the 500 managed to pull down just four percent of the subcompact
When Fiat pronounced that it was planning to sell 50,000 Fiat 500 models in 2011, we were more than a little skeptical. And now that 2011 is in the rear view mirror, it seems CEO Sergio Marchionne is ready to admit that the sales target was not very realistic.
Fiat/Chrysler sold about 4.2 million cars in 2010, and company CEO Sergio Marchionne expects to improve that by more than 33% come 2014, predicting sales of 5.7 units that year (analysts, on the other hand, predict average Fiat/Chrysler sales of 4.9 million in 2014). Operating profit for 2011 has been pegged at around $600 million, a rewarding bump from the $200 to $500 million predicted earlier in the year and dwarfed by the predicted $3 billion operating profit for 2012.
The 2012 Fiat 500 seems to be having trouble gaining sales momentum. Automotive News reports that the Italian hatch is likely to fall well short of its admittedly very ambitious 50,000 unit sales target this year. The model hit the market back in March and has only sold 15,826 units through October. The report also says that of the 150 Fiat dealers in the States, 29 didn't sell a single one last month (presumably at least some of them haven't shifted a vehicle because they were late opening in t
The Alfa Romeo brand is a tough one to pin down... or perhaps it's parent company Fiat that's elusive, or maybe just CEO Sergio Marchionne that refuses to be a fixed target. New Alfa-Abarth-Maserati CEO Harald Wester has said that Alfa's long-term sales target is 500,000 vehicles by 2014. That's a mountainous 400,000-unit increase over 2009 sales, yet the route to the peak of that mountain isn't any clearer than it was in January when Alfa wasn't coming to the U.S., except that Alfa finally has