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16First U.S.-market Fiat 500 Prima Edizione reserved for Fiat fans

Fiat 500 gathering at Biltmore Estate – Click above for high-res image gallery and follow the jump for video

50Ex-VW exec named head of Fiat North America

Ex-Volkswagen and Ford executive Laura Soave has gone from creating the events that help sell cars to being the one in charge of selling them. Yes, Fiat has named Soave, the woman who helped put together the 50th Anniversary Barbie New Beetle in charge of reintroducing the Fiat brand to the United States after retreating from North America's shores more than 25 years ago. Of course, Soave, 37, has also done more substantive things, including being VW's head of advertising and communications for

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