Maserati needs to make major moves if it wants to hit Fiat Group CEO Sergio Marchionne's aggressive sales target. Marchionne wants to see a tenfold increase in Maserati sales, and one of the models that will help him get there is a new sedan, presumably the next-generation Quattroporte. Actually, make that two different sedans, because Marchionne is prepping luxury sleds both small and large.
With all the mergers and acquisitions going on in the automotive industry these days, few corporate structures have been as tumultuous as that of Fiat. The Italian group was once very centralized, but recently, it split its divisions into quasi-autonomous subsidiaries, then it stepped in and took the reins at Chrysler, and is now it is splitting itself into two distinct groups.
With the unification of Fiat and Chrysler, we're been expecting major changes in the corporate structure of the two automakers and their various brands. Most recently, Lancia chief executive Olivier Francois was named head of the Chrysler division, leading to reports that the two brands – similarly positioned in the sub-luxury premium segment – will be integrated into one unit. Now similar reports place the Abarth, Maserati and Alfa Romeo brands under common leadership.
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